What Is The Ultimate Goal Of Marketing Logistics Quizlet?

The goal of marketing logistics should be to provide a targeted level of customer service at the least cost.

What is the goal of marketing logistics?

The goal of marketing logistics is to provide a targeted level of customer satisfaction at a lower cost. The company needs to do research about it & find out the importance of various marketing distribution services to customers. The main objective is to make profits, not to sales.

Which of the following is a function of marketing channel members?

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

When setting channel objectives companies should state the objectives in terms of _?

Channel objectives should be stated in terms of the desired service level of target customers.

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What is logistics quizlet?

What is logistics defined as? ” Process of anticipating customer needs and wants; acquiring the capital, materials, people, technologies, and information necessary to meet those needs and wants; optimizing the goods- or service-producing networks to fulfill customer requests in a timely manner.”

What are marketing logistics?

Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands while still making a satisfactory profit.

What is the importance of marketing for business organizations?

Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Creativs explained that without marketing many businesses wouldn’t exist because marketing is ultimately what drives sales.

What is the purpose of a marketing channel quizlet?

Key suppliers and resellers that help company produce and make a product available to buyers.

What are the roles of marketing channel in the overall function of marketing?

The major role of marketing channels is to make products available at the right time at the right place and in the right amounts. Marketing channels also form a supply chain, a total distribution system that serves customers and creates a competitive advantage.

What is the basic function of logistics in the channel?

one of the three kinds of functions (with transactional functions and facilitating functions) performed by intermediaries in a marketing channel; logistical functions include the assembling of a variety of products, storing them, sorting them into appropriate categories and sizes, and arranging them on retail shelves.

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What are channel goals in marketing?

Channel objectives are based on customer requirements, the marketing strategy, and the company strategy and objectives. However, in cases where a company is just getting started, or an older company is trying to carve out a new market niche, the channel objectives may be the dominant objectives.

How does a company determine its channel objectives What factors influence the channel objectives of a company?

The company needs to decide which segments to serve and the best channels to use in each case. A companies channel objectives are influenced by the nature of the company, its products, its marketing intermediaries, its competitors, and the environment. As well as environmental and economic factors.

Which of the following is a reason that producers use marketing channels and channel intermediaries quizlet?

Using marketing channels allows producers to retain control over how and to whom they sell their products. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

What is the goal of logistics?

The main goal of logistics management is to get the best and effective ways to transfer the resources and products from first place to destiny and the customer. The main steering aspect of these activities is to satisfy customer demand and offer the suitable deal possible to hold the customers and reach new ones.

What is logistics management quizlet?

logistics management. part of supply chain management that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customers’ requirements.

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